At the tender age of 14 in 1976 George travelled from West Greece to Athens to work as a jewelry cleaner at his uncle's Sotiris workshop in Plaka. In 1989 they took the pivitale decision to launch a jewelry shop together in the most well known street in Plaka ADRIANOU. With the passage of time and such a successful career it was time for his uncle to resign and his place took George’s son Odysseus at the age of 19. With this addition the brand changed as well to ADRIAN for better understanding globaly.